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    <loc>https://stori.works/our-blog/5-things-to-know-about-ref2029-if-you-work-in-marcomms-amp-pr</loc>
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    <lastmod>2026-02-11</lastmod>
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    <loc>https://stori.works/our-blog/why-exeter-stopped-telling-students-what-makes-it-special-and-started-showing-themnbsp</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
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      <image:title>our blog - Why Exeter stopped telling students what makes it special and started showing them&amp;nbsp; - Make it stand out</image:title>
      <image:caption>The team: Charley, Becky and Chan</image:caption>
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  <url>
    <loc>https://stori.works/our-blog/the-messy-truth-about-going-to-uni-wins-students-and-heist-award</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
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      <image:title>our blog - The messy truth about going to uni wins students and Heist Award - Make it stand out</image:title>
      <image:caption>Holly, the host of Cardiff Met’s podcast: Help I’m Going to Uni</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/dont-mention-it-how-loughborough-university-scored-a-gold-medal-at-the-heist-awards</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
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      <image:title>our blog - Don’t Mention It: How Loughborough University Scored a Gold Medal at The Heist Awards - Make it stand out</image:title>
      <image:caption>The Loughborough winning team, presented by Trina at Stori</image:caption>
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  </url>
  <url>
    <loc>https://stori.works/our-blog/meet-the-team-nrbwl-2yxrc-9hc3b-sy6f9</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-29</lastmod>
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      <image:title>our blog - Meet the team:</image:title>
      <image:caption>Rachel Shabi</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/meet-the-team-nrbwl-2yxrc-9hc3b</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-29</lastmod>
    <image:image>
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      <image:title>our blog - Meet the team:</image:title>
      <image:caption>Judy friedberg</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/meet-the-team-nrbwl-2yxrc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/06c7af3f-5a80-4ffc-bb78-d7e5f9e8a225/Screenshot_20240514_200940_BBC+iPlayer+%281%29.jpg</image:loc>
      <image:title>our blog - Meet the team:</image:title>
      <image:caption>DR ALEXIS PATON</image:caption>
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  </url>
  <url>
    <loc>https://stori.works/our-blog/meet-the-team-nrbwl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/2c0dd32b-5d13-4abb-8b68-79499da919a5/PHOTO-2025-03-25-15-27-56.jpg</image:loc>
      <image:title>our blog - Meet the team:</image:title>
      <image:caption>ZOFIA NIEMTUS</image:caption>
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  </url>
  <url>
    <loc>https://stori.works/our-blog/meet-the-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/faec950b-cc44-4175-afd6-fe598a5e3745/Hannah+Fearn+photo++%281%29.jpg</image:loc>
      <image:title>our blog - Meet the team:</image:title>
      <image:caption>Hannah Fearn</image:caption>
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  </url>
  <url>
    <loc>https://stori.works/our-blog/how-do-you-market-to-non-traditional-students</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
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      <image:title>our blog - How do you market to non-traditional students? - Make it stand out</image:title>
      <image:caption>iStock</image:caption>
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  <url>
    <loc>https://stori.works/our-blog/the-importance-of-connecting-with-parents</loc>
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    <priority>0.5</priority>
    <lastmod>2024-03-25</lastmod>
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      <image:title>our blog - The importance of connecting with parents - Make it stand out</image:title>
      <image:caption>iStock image</image:caption>
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  <url>
    <loc>https://stori.works/our-blog/lets-get-beyond-tokenism-in-university-marketing</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-20</lastmod>
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      <image:title>our blog - Let’s get beyond tokenism in university marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/edi-and-the-importancechallenge-of-representing-the-local-community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/7827ff11-870b-4fb3-a8e2-1030409933b9/stori+istock+-+spare+%28feet+in+the+air+like+you+don%27t+care%29+.jpg</image:loc>
      <image:title>our blog - How do universities walk the walk when reflecting the communities in which they are based? - Make it stand out</image:title>
      <image:caption>iStock image</image:caption>
    </image:image>
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  <url>
    <loc>https://stori.works/our-blog/how-important-are-apprenticeships-to-gen-a</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-29</lastmod>
    <image:image>
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      <image:title>our blog - How important are apprenticeships to Gen A? - Make it stand out</image:title>
      <image:caption>Source iStock</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/what-does-marketing-recruitment-look-like-in-2023-llcxt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-03</lastmod>
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      <image:title>our blog - Can social mobility survive the cost of living crisis? - Make it stand out</image:title>
      <image:caption>Source iStock</image:caption>
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    <image:image>
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      <image:title>our blog - Can social mobility survive the cost of living crisis? - Make it stand out</image:title>
      <image:caption>Source iStock</image:caption>
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  <url>
    <loc>https://stori.works/our-blog/the-personalisation-problem-why-the-next-generation-needs-a-whole-new-approach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-23</lastmod>
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      <image:title>our blog - The personalisation problem: why the next generation needs a whole new approach - Make it stand out</image:title>
      <image:caption>Source iStock</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/what-does-marketing-recruitment-look-like-in-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/6365eea3-2be0-4948-887c-750cd07a2e88/iStock-1360021667.jpg</image:loc>
      <image:title>our blog - What does marketing recruitment look like in 2023? - Make it stand out</image:title>
      <image:caption>Source iStock</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/3f18e72b-316b-45e6-bc03-4f3e3e430071/Untitled+drawing+%281%29.jpg</image:loc>
      <image:title>our blog - What does marketing recruitment look like in 2023? - Make it stand out</image:title>
      <image:caption>Source: LinkedIn &amp; Marketing Week</image:caption>
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  <url>
    <loc>https://stori.works/our-blog/diversity-identity-and-representation-in-he-marketing-materials</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/03a0c421-16e9-4434-a430-ba49e18251ef/iStock-1393966107.jpg</image:loc>
      <image:title>our blog - Diversity, identity and representation in HE marketing materials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/b91bb232-b80c-4ce3-b21f-6f4ee20bd234/iStock-1353406554.jpg</image:loc>
      <image:title>our blog - Diversity, identity and representation in HE marketing materials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/why-gen-a-needs-an-authentic-approach-on-social-media-s82hb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/7e9854c9-aace-4727-be99-0ff1d1b86ea8/iStock-1413618404.jpg</image:loc>
      <image:title>our blog - Why Gen A needs an authentic approach on social media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/f2f20dd0-c23d-4f7e-9a86-e4d8e68d4ed5/iStock-1428003140.jpg</image:loc>
      <image:title>our blog - Why Gen A needs an authentic approach on social media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/got-a-social-media-account-you-must-be-an-expert</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-07</lastmod>
    <image:image>
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      <image:title>our blog - Got a social media account? You must be an expert… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/think-like-a-journalist-dont-use-a-telephone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/2f1a3e32-00b4-454a-8db7-3549f3107006/Screenshot-conference.jpg</image:loc>
      <image:title>our blog - Trying to get your research into the national media? Don’t call. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/what-story-is-your-data-telling-you-about-your-international-recruitment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/bc33a3fe-a0c6-42b1-8109-c8d81fbbfb79/iStock-1308616485.jpg</image:loc>
      <image:title>our blog - What story is your data telling you about your international recruitment? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/data-the-solution-to-international-student-recruitment-right</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/116d4e38-c94f-47e4-ae8f-49438c3bc8b5/iStock-1298499974.jpg</image:loc>
      <image:title>our blog - Data. The solution to international student recruitment. Right? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/gut-feeling-vs-data-what-are-they-telling-you-about-your-international-student-recruitment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/0a1a3eeb-c51e-459c-8b02-0275313e9ce3/iStock-1355807755.jpg</image:loc>
      <image:title>our blog - Gut feeling vs data. What are they telling you about your international student recruitment? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/help-your-academics-become-an-influencer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/ba842956-b258-4e31-85c9-caa862463dc8/diggity-marketing-QFZ_72_NxIQ-unsplash.jpg</image:loc>
      <image:title>our blog - Help your academics become an… - Make it stand out</image:title>
      <image:caption>Photo by Diggity Marketing on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/communicating-research-in-the-media-how-does-your-university-fare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/5b559c8c-679f-476f-80c4-2616c6ed72e4/sam-mcghee-4siwRamtFAk-unsplash.jpg</image:loc>
      <image:title>our blog - Communicating research in the media - how does your university fare? - Make it stand out</image:title>
      <image:caption>Photo by Sam McGhee on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/how-do-you-get-your-research-into-the-news</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/81302d38-af0c-4329-b696-1905226f14f7/nagara-oyodo-qxwMJ51f-uU-unsplash+%281%29.jpg</image:loc>
      <image:title>our blog - How do you get your research into the news? - Make it stand out</image:title>
      <image:caption>Photo by Nagara Oyodo on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/meteorological-meetings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-17</lastmod>
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      <image:title>our blog - Meteorological Meetings - Make it stand out</image:title>
      <image:caption>Photo by Ricardo Resende on Unsplash</image:caption>
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  </url>
  <url>
    <loc>https://stori.works/our-blog/agency-relationships-future-student-recruitment-events-and-new-ways-of-working</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/07df80a9-7467-4448-8524-d488dc42d34c/rishabh-dharmani-IvfAs3Qk64M-unsplash.jpg</image:loc>
      <image:title>our blog - Agency relationships, future student recruitment events and new ways of working - what didn’t we cover?! - Make it stand out</image:title>
      <image:caption>Photo by Rishabh Dharmani on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/how-involved-are-alumni-in-student-recruitment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8fa391a8ce1510dd968ad5/79735230-d332-4ef0-a221-45a6ec01c52d/harm-weustink-gdBXlLO53N4-unsplash.jpg</image:loc>
      <image:title>our blog - How to work with your alumni to recruit students - Make it stand out</image:title>
      <image:caption>Photo by Harm Weustink on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stori.works/our-blog/he-leaders-share-3-positive-changes-universities-made-during-the-pandemic</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://stori.works/our-blog/leading-questions</loc>
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