what we do

Against a backlash of media and political negativity, trying to be everything to everyone in a noisy market can result in a waste of time and money. Let’s keep it simple:

What do you want to be known for? How do you need to position yourself to stand out against competitors? How do you attract new students? 

Content Strategy: Let’s establish what you want to be known for and create a content framework that differentiates your university from the others based on our extensive industry experience. Our team of journalists will story-mine and find the stories that need telling, how, where and when. 

Training: You’ll need to make the most of the stories you want to tell, so we will teach and refresh teams how to pitch to the media and get published, how to create media influencers out of your academics, how to turn press releases into social content and storytelling to young audiences.

Delivery: We’ll get you started with a series of stories and social posts, complete with a comms strategy for core university influencers ready to go.