Diversity, digital learning, and fees - what parents are saying about university recruitment in 21/22
Digital diversity
Sharing the culture and diversity of your institution and its location during online events is hugely important. Without the chance for students and parents to physically visit, see and meet people it can be alienating for both groups..
For Rachel Nsofar, whose family background is Nigerian, the main concern for her daughter was that issues of diversity are reflected in the content of virtual open days.
Demonstrating that diversity online means showing a diversity of students, academics, and also of the areas students will be living, studying, and working in.
Online events present a fantastic opportunity to do just that in a way that face-to-face events don’t always offer. Consider using your student ambassadors and their networks to test out your online events and ensure that they accurately reflect their experiences.
A future where online events are used to support in-person visits and events will have huge positives. But universities will need to continue to ensure representation of diversity isn't left to chance.
