Media training for comms and academics
How to pitch to a journalist…and get a response
Get your research stories ready to pitch and maximise your news reach
Pitch and Publish Workshop
Join Hannah Fearn, journalist, editor, podcast presenter and winner of the Freelance Journalism Awards 2025 to get your research stories pitch-ready and maximise your news reach.
Hannah writes for The i Paper, The Times, The FT, The Observer and The Guardian, to name but a few.
You’ll learn what editors are looking for, how to pitch well, and common mistakes. You’ll leave understanding how to promote the copy once it’s published and to build a community using social media channels.
Who is this workshop for?
Marketing and comms teams, researchers and academics who need to maximise news reach.
What’s the format of the workshop?
This is a three-hour workshop which can take place in-person or online. It combines teaching, discussion and practical exercises.
Key benefits of our Relatable Research Workshop
Secure a commission - find out what editors are looking for, how to pitch well, when to pitch and when to chase, when it fails, what to do
Learn how to write a structure for a successful pitch, tips for keeping the reader’s attention, style and tone of voice, overwriting and how to avoid it, and common mistakes
Build a community around the research. Once the piece is published, discover best practices to promote the copy, how to write and edit copy for social media channels, and how to engage with online audiences
What our clients say About the Pitch and Publish Workshop
“Hannah delivered the session brilliantly, she was honest, clear and had really useful insights.
We all left feeling really enthusiastic.
It’s given us a lot to work with which is great.
We really appreciated hearing advice/feedback from a journalist who is producing stories every week, it just means we’re getting the most up-to-date info from someone at the heart of the media.”
Beth Jones, Media and PR Manager, Cardiff Metropolitan University
“It was excellent, very high quality and engaging.
Other colleagues have made this comment. People were inspired to take the learning and apply it in different parts of their roles.
I liked the use of their personal experiences and real life examples. Good mix of small and larger group work.
Our experience was very positive and funding permitting, I would work with Stori again.”
Professor Ruth McAreavey FAcSS, Head of Sociology, Newcastle University
Facing a specific comms problem? Let our team help you out
Pitch to the media and get your research published with the help of award-winning journalist Hannah Fearn.
Find your focus and make your research relatable with academic researcher, presenter and public speaker Dr Alexis Paton.
Get your academics ready to make an impact on TV with broadcast interviewer and Orwell Prize-winning journalist Rachel Shabi.
Train your marketing and comms team to ace every interview of researchers and academics with Guardian education journalist Judy Friedberg.
Craft a research story into a 1-minute video for social media, with a focus on finding and building a personal brand with Webby award-winning, science communicator, video producer and writer Dr Leila Battison.