• 9.30am: Arrival

• 9.45am - 10am: Coffee and chats

MORNING SESSION

START

• 10am: Trina Everall, Director of Stori

  • Introduction and welcome

• 10.10am - 10.30am: Deon-Nadine Butler, Executive Director of Marketing and Comms, London Metropolitan University

  • On state of HE, context, what has changed and why all this matters right now

MEDIA REALITIES

• 10.30am - 11.30am: Hannah Fearn, Stori editorial lead, journalist and podcaster

  • Overview of a modern press strategy in the age of AI and overwhelm - understand how newsrooms are altering news distribution - what this means for universities

• 11.30am - 11.45am: Break

REPUTATION

• 11.45am - 12.30pm: Head to head

  • Chair: Hannah Fearn with Paul Woods, Group Director of Marketing, Recruitment and Romms at LSBU and Dr Alexis Paton, Science Communicator and Media Trainer for Academics at Stori

  • Discuss: The future of trust - research, experts, storytelling 

• 12.35pm - 1.25pm: Dr Alexis Paton, Science Communicator at Aston University

  • Build your brand with media savvy academics

• 1.30pm - 2.15pm: Lunch

  AFTERNOON SESSION

  STORYTELLING

• 2.15pm - 3pm: In conversation with Coco Khan, podcaster, journalist and Stori Media Trainer

  • Beyond traditional media channels with Pod Save the UK co-host Coco Khan. She'll be breaking down the power of audio intimacy, engaging cynical audiences and how to find the human story in complex policy and research, safeguard academic talent in hostile media environments.

• 3pm - 3.30pm: Q&A with Coco Khan, Dr Alexis Paton and Thea De Gallier, Communications Consultant and Stori Media Trainer

  • Discussing: Working around the barriers of owned channels, the podcasts, newsletters, social shows and media hubs commissioned by universities to reach new and existing audiences.

• 3.30pm - 3.40pm: Break

• 3.30pm - 4.20pm: Thea De Gallier, Climate Communications Consultant

  • Thea will address how to communicate complex messages simply, taking a social-first storytelling approach and sharing what works and what doesn't. She'll also explore working with brands as a journalist, content expert and climate communicator.

    CLOSE

  PUB, EVERYONE?