STRATEGIC STORYTELLING, MEDIA REALITIES AND FUTURE-PROOFING REPUTATIOn

COMMUNICATING IN THE HE CRISIS ERA: MARCOMMS LEADERSHIP IN-PERSON EVENT AND WORKSHOP

Designed exclusively for senior leaders in higher education marketing and communication, this event addresses the reputational challenges facing institutions today.

UK universities hold some of the world's most compelling stories, yet cutting through noisy public debate requires more than traditional PR. It demands strategic storytelling that builds long-term prestige, commands national attention, and reinforces the undeniable value of your institution.

Led by national media journalists and academic influencers, this event goes beyond routine press releases to focus on high-impact narrative strategy.

Who should attend?

This executive session is tailored specifically for Directors, Chief Marketing Officers, and Heads of PR and Communications.

Key takeaways include how to:

Transition comms from high volume PR to targeted, high impact brand narrative.
Equip university spokespeople to represent your institution effectively in the media.
Get more value from your university’s big stories, building a distinct brand that works with the media to reach new audiences and showcase what your institution actually stands for.

Why should you attend?

Content for the day will be structured around strategy, reputation and team leadership to help communicate your university’s impact and raise your global reputation. The event is designed for leaders who want to:

Future-proof a resilient brand narrative that holds up under changing political and public agendas
Modernise press strategy, shifting teams from chasing high volume, low-yield press coverage to targeted, high impact stories that engage and shape reputation
Do more with existing resources without burning out teams
Find out what changing AI in news and media actually means for a university’s visibility and media strategy
Bridge the gap between research and comms by supporting academics to distill research into human centred content that earns public trust
Reach audiences outside traditional media - leveraging podcasts, niche creators, and owned channels to talk directly to key audiences.

An open, practical session bridging the gap between newsroom thinking and university strategy.

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