Online open days & events - our guide to what students, parents and HE marketeers really think
In partnership with careers platform Springpod, we’ve launched a guide to online open days for universities.
We spoke to prospective students and their parents and guardians, and we looked at what’s happening with open days in the UK and beyond. We also shared what the team at Springpod have learnt from hosting over 60,000 virtual open day registrations in 2020.
This guide is for everyone working in higher education marketing, communications, student recruitment and events.
Inside you will find:
Interviews with students - find out why you need to be on top of your unofficial social channels and which events students love
Parents and guardians from across the UK give their perspective on helping to navigate the toughest student application experience yet
Thoughts from HE marketing leaders - how they coped with student recruitment during the pandemic
Our top tips - we outline everything we’ve learnt from clients, students and parents and how that can help you with your events
Student research - Springpod student ambassadors tell us how they feel about this year’s recruitment cycle
“It’s cliché to say that the last 12 months or so have been unprecedented, but for higher education marketers, it’s overwhelmingly true. One thing that's clear, is the incredible passion that people have for higher education."
Oliver Fisher, Co-founder & CMO Springpod.
The guide will help you to:
Use the latest insight from students and parents about their experiences. Shape and inform your own recruitment events and content for the ‘22 and ‘23 recruitment cycles
Leverage Springpod’s experience of online events to help power your own
Understand how competitors and peers have approached the challenges you are facing too.
You can download the full guide here or by clicking the button below.
