Communications for the HE crisis era: tell stories, share research, raise your uni's reputation

A strategic workshop for HE marketing and comms leaders

The UK’s higher education institutions are in trouble - but they are also providing the answers to many of the problems we face as a society.

Competition for funding and students is tight, so brilliant communication is the difference between thriving and even surviving.

The higher education media landscape is noisier, more fragmented and more critical than ever. Press releases are ghosted, audiences are to be found everywhere and reputational risk looms at every angle.

Designed and led by experienced national media journalists who capture and hold your attention every day, this all day workshop goes beyond basic comms tactics to help you tell the stories your institution is rightly proud of to communicate your impact and raise your global reputation.

We will cover

How to align your storytelling with core university values
Where to modernise your media relationships
How to empower academics to become your institution’s most effective brand ambassadors
Why fewer stories for greater impact
Why crafting the perfect release is a waste of time
How to be everywhere all at once without burning out your team
How to successfully train and support your academics to confidently step up as the trusted voice of your uni
What to do when bad news breaks and how to create content that combats it

Why attend?

This will be an open practical session that bridges the gap between newsroom thinking and university strategy.

You’ll leave equipped to:

Streamline your team’s output, moving from PR to strategic, high value storytelling
Understand the essential skills academics need to pitch, present and interview with real confidence
Get maximum value from your research, building a stronger more recognisable brand that underpins the core pillars that your university wants to be recognised for